Whilst London has its fair share of fast-food burger and hot dog restaurants, you might be looking for something a little lighter when stomping across the city. Well, look no further, because Smack (the younger sister of Burger & Lobster and Goodman Restaurants) has scuttled its way to Marylebone, serving affordable lobster rolls, courgette fries and bisque!
Located just off the bustling Bond Street, Smack opened its doors just over two weeks ago, so when we went on a Saturday morning it was still relatively quiet (I’m pretty sure that in the next few months this place will become very popular-so try to go ASAP).
The interior is super sleek and industrial, with a lot of wood and metal furnishing and dim lighting. The tall stools and fast-food style ordering (you take your order at the counter and pick it up when it’s ready) imply that you’re not supposed to stay here for long, unlike Burger & Lobster where you’re greeted and seated before ordering. That being said, it’s a great pit-stop if you’re hungry from walking around shopping all day! 🙂
The service was super friendly and helpful- a server went through the entire menu with us before we made our choices, and regularly checked up on us to see if we found our meal okay. The menu covers the entire length of one wall, and as you can see, there are four choices of lobster rolls inspired by different cuisines, which are all the same price. There’s also an option of ordering a whole lobster, served cold unlike the grilled version at Burger & Lobster. Two things I’d really like to see on the menu are standard lobster rolls and potato fries, but perhaps the absence of these items is because they’re trying to differentiate themselves from their older sister. There’s also a selection of drinks, all on tap.
Both of the lobster rolls were delicious-the Seven Samurai (Japanese mayo, Japanese cabbage, cucumber, pickled ginger, spring onions, togarashi spice) roll tasted really fresh due to the cucumbers, and the togarashi spice gave the succulent lobster meat a spicy kick, whilst the Happy Ending roll (Japanese mayo, fish sauce, coriander, shredded napa cabbage, bean sprouts) was more mild-tasting.
However, apart from these differences the rolls tasted quite similar due to the Japanese mayo, so I’d definitely recommend ordering rolls that are more different in flavour if you’re going to share. The lobster meat was really generous for the price, and was served in toasted brioche buns, adding that extra richness and butteriness to the rolls.
Whilst I’ve never tried the lobster rolls at Burger & Lobster, my sister has, and she commented that although the ones at B&L have more lobster meat, these too were delicious-which is pretty good considering you pay less than half the price at Smack.
The courgette fries were sprinkled with parmesan cheese and were crispy and moreish. They’re a little more mild-tasting than regular fries so I recommend dipping them with some mayo and ketchup to liven up the flavours. I couldn’t stop eating these!
26-28 Binney Street, W1K 5BN