Review: Smack Lobster Roll Deli, Marylebone

Whilst London has its fair share of fast-food burger and hot dog restaurants, you might be looking for something a little lighter when stomping across the city. Well, look no further, because Smack (the younger sister of Burger & Lobster and Goodman Restaurants) has scuttled its way to Marylebone, serving affordable lobster rolls, courgette fries and bisque!
Processed with VSCOcam with f2 presetLocated just off the bustling Bond Street, Smack opened its doors just over two weeks ago, so when we went on a Saturday morning it was still relatively quiet (I’m pretty sure that in the next few months this place will become very popular-so try to go ASAP).

Processed with VSCOcam with c1 presetThe interior is super sleek and industrial, with a lot of wood and metal furnishing and dim lighting. The tall stools and fast-food style ordering (you take your order at the counter and pick it up when it’s ready) imply that you’re not supposed to stay here for long, unlike Burger & Lobster where you’re greeted and seated before ordering. That being said, it’s a great pit-stop if you’re hungry from walking around shopping all day! 🙂

Processed with VSCOcam with c1 presetThe service was super friendly and helpful- a server went through the entire menu with us before we made our choices, and regularly checked up on us to see if we found our meal okay. The menu covers the entire length of one wall, and as you can see, there are four choices of lobster rolls inspired by different cuisines, which are all the same price. There’s also an option of ordering a whole lobster, served cold unlike the grilled version at Burger & Lobster. Two things I’d really like to see on the menu are standard lobster rolls and potato fries, but perhaps the absence of these items is because they’re trying to differentiate themselves from their older sister. There’s also a selection of drinks, all on tap.

Processed with VSCOcam with f2 presetSeating is pretty ample (the restaurant takes up two floors), so we decided to choose to sit downstairs.

Processed with VSCOcam with f2 presetWe decided to go for the two Japanese inspired lobster rolls (Happy Ending (right) and Seven Samurai (left)), and bisque and fries to share.

Processed with VSCOcam with f2 presetBoth of the lobster rolls were delicious-the Seven Samurai (Japanese mayo, Japanese cabbage, cucumber, pickled ginger, spring onions, togarashi spice) roll tasted really fresh due to the cucumbers, and the togarashi spice gave the succulent lobster meat a spicy kick, whilst the Happy Ending roll (Japanese mayo, fish sauce, coriander, shredded napa cabbage, bean sprouts) was more mild-tasting.

However, apart from these differences the rolls tasted quite similar due to the Japanese mayo, so I’d definitely recommend ordering rolls that are more different in flavour if you’re going to share. The lobster meat was really generous for the price, and was served in toasted brioche buns, adding that extra richness and butteriness to the rolls.

Whilst I’ve never tried the lobster rolls at Burger & Lobster, my sister has, and she commented that although the ones at B&L have more lobster meat, these too were delicious-which is pretty good considering you pay less than half the price at Smack.

Processed with VSCOcam with g3 presetThe courgette fries were sprinkled with parmesan cheese and were crispy and moreish. They’re a little more mild-tasting than regular fries so I recommend dipping them with some mayo and ketchup to liven up the flavours. I couldn’t stop eating these!

Processed with VSCOcam with f2 presetThe bisque too was sumptuous- it was really flavourful, creamy, and had little bits of lobster throughout for that extra bite.

Processed with VSCOcam with f2 presetAll in all, this was definitely a lip-SMACKing dining experience! (Sorry, I just had to :)). I can’t wait to return and try the rest of the lobster rolls, especially at this chilly time of year.

26-28 Binney Street, W1K 5BN

Smack Lobster on Urbanspoon


10 thoughts on “Review: Smack Lobster Roll Deli, Marylebone

  1. This makes me want to fly over to the UK just to try this out. Great blog by the way! If I am ever in the UK or HK, I will definitely be trying out some of these restaurants.


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